Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?”
Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be part of the equation? Let’s review a few research points.
Cheryl Ball, APR, is a past president of the Volunteer Chapter of PRSA, which sponsors this column. She can be contacted at 865.249.8371 or firstname.lastname@example.org.