In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017.
With these changes, the industry must help clear the way for new innovations to be accepted and adopted by implementing more dynamic information campaigns, targeting both consumers and industry influencers.
Casey Self, APR, is the marketing manager at Perceptics, LLC, and the president-elect of the Volunteer Chapter of the Public Relations Society of America.