Automotive innovations require stronger communications outreach

Casey-Self
Casey Self, APR

In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017.

With these changes, the industry must help clear the way for new innovations to be accepted and adopted by implementing more dynamic information campaigns, targeting both consumers and industry influencers.

 

Read the full article at Knoxville News Sentinel’s website.

Casey Self, APR, is the marketing manager at Perceptics, LLC, and the president-elect of the Volunteer Chapter of the Public Relations Society of America.

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s