As media continues to mutate, podcasts are emerging as the new talk radio. Well, sort of.
Podcasts are free audio programs distributed over the internet. Some are storytelling. Some are interviews. Basically, they’re long-form audio content on topics you choose, downloadable to your device, available whenever you are. It’s listening on demand.
While the appeal is lost on me, as I’m not a talk radio fan, the numbers are staggering. According to Edison Research’s 2017 Podcast Consumer report, 112 million Americans have listened to a podcast, while 67 million listen monthly, and 42 million listen weekly – that’s five times more people listening than going to the movies every week. And anomalous to most emerging media, podcast consumption is skewing older, with a larger percentage of 25- to 54-year-olds than any other age group now listening monthly. Listeners tend to be affluent, educated, and male.
Laura Mansfield, APR, is executive vice president of Fletcher Marketing PR. Contact her at firstname.lastname@example.org. Follow her on Twitter at @yoginigangsta.