The Most Trusted Brands of 2022
Morning Consult examined brand trust across industries globally for 2022.
volunteerprsa
Barriers for Black Americans in the Digital Divide
McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review of works from 2020-2022 was conducted in 2022.
IPR Measurement Commission Roundtable: Measuring Earned Media
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
The Role of Alternative Social Media in the News and Information Environment
Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites.
Tell Your Story, Build Your Brand
Originally published on Knoxnews.com on July 22, 2022. What’s your story? You have one, probably several. And you’re leaving money on the table if you’re not sharing your stories to let others know who your company is and what you… Read More »Tell Your Story, Build Your Brand
Ethics in Journalism and Public Relations: It’s Personal
“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making the rounds on the internet and social media for… Read More »Ethics in Journalism and Public Relations: It’s Personal
Member Spotlight: Rebecca McKnight
Education General Studies, Pellissippi State Technical Community College (2001 – 2004) Bachelor of Science, Communications, Public Relations; Minor, Business Administration, University of Tennessee, Knoxville (2004 – 2008) Employment Public Relations & Communications Coordinator, Helen Ross McNabb Center What’s the most… Read More »Member Spotlight: Rebecca McKnight
Member Spotlight: Becky Huckaby, APR, Fellow PRSA, A.A.E.
Education Bachelor of Arts degree in mass communications from East Tennessee State University Master of Science in Communication & Information from the University of Tennessee Accreditation in Public Relations (APR) in 2008 Accredited Airport Executive (A.A.E) – one of only… Read More »Member Spotlight: Becky Huckaby, APR, Fellow PRSA, A.A.E.
Graduate Spotlight: Public Relations Certificate Program – Shay Trembley
Did you know the Volunteer Chapter launched a Public Relations Certificate Program last year with the University of Tennessee Non-Credit Programs? The certificate required completion of four elective modules and three core modules: Principles of Public Relations, Public Relations Writing, Public Relations… Read More »Graduate Spotlight: Public Relations Certificate Program – Shay Trembley
Member Spotlight: Caitlin Darras
Education: B.S. in Communication from the University of Tennessee, Knoxville (2012); Master of Business Administration (MBA) from the University of Memphis (2019) Employment: Senior Public Relations Specialist for the Metropolitan Knoxville Airport Authority What’s the most important PR practice you use… Read More »Member Spotlight: Caitlin Darras