Welcome to the PRSA Volunteer Chapter Blog!

Welcome to the PRSA Volunteer Chapter blog. We hope that you find relevant, timely and useful information about professional communications here.

The posts you’ll find here in the coming months will be written by our members — among them, longtime communicators and public relations professionals as well as recent graduates or those transitioning to PR from another field. Our members bring diverse viewpoints and expertise to their jobs, to the Volunteer Chapter and to our community.

The viewpoints of our individual members may not necessarily reflect the views of the Volunteer Chapter, but all of our members — as well as our Chapter — are devoted to openness, honesty and ethical behavior in communications.

If you have questions, drop us a line.

The era of #FakeNews: Correcting the media record

According to a November 2017 Newsweek report, the term “fake news” was declared the official Collins Dictionary Word of the Year for 2017. Citations of the term spiked 365 percent since 2016 when it burst into the public vernacular – replete with hashtag – during the hotly contested presidential campaign and its equally contested aftermath.… Read More

Four PR takeaways from University of Tennessee Vols’ misfire hire of Greg #SchiaNO

The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings. Read More

Does your employer perpetuate a gender divide?

Equal work? Then equal pay. It doesn’t seem like too much to ask, but it’s a concept that continues to befuddle far too many management cultures. According to the American Association of University Women report, “The Simple Truth about the Gender Pay Gap,” as of 2015, “women working full-time in the United States typically were paid… Read More

4 ways to stay on the guest list

“Don’t take me off the list!” I can’t tell you how many times I hear folks say that. As anyone in public relations can tell you, our profession plans dozens of events every year for our own firms and for our clients. Every one of these, of course, has a guest list. When people say,… Read More

Automotive innovations require stronger communications outreach

In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017. Read More

Watch out for purchase power of ‘millennial dads’

Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families. But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch with their feminine side when it comes to buying stuff. In fact, 80 percent of… Read More

Improve your corporate social responsibilty

Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be… Read More

April Is APR Month – Do you know what that means?

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is a credential earned by public relations practitioners who commit to the profession through ethical practices… Read More

Building relationships takes time

At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in higher ed. If your students, alumni and employees aren’t convinced of your genuine care for… Read More