Welcome to the PRSA Volunteer Chapter blog. We hope that you find relevant, timely and useful information about professional communications here.
The posts you’ll find here in the coming months will be written by our members — among them, longtime communicators and public relations professionals as well as recent graduates or those transitioning to PR from another field. Our members bring diverse viewpoints and expertise to their jobs, to the Volunteer Chapter and to our community.
The viewpoints of our individual members may not necessarily reflect the views of the Volunteer Chapter, but all of our members — as well as our Chapter — are devoted to openness, honesty and ethical behavior in communications.
If you have questions, drop us a line.
Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families. But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch with their feminine side when it comes to buying stuff. In fact, 80 percent of… Read More
Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be… Read More
April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is a credential earned by public relations practitioners who commit to the profession through ethical practices… Read More
At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in higher ed. If your students, alumni and employees aren’t convinced of your genuine care for… Read More
Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact, eMarketer predicts more than 86 million Americans will use ad-blocking software in 2017. Nearly three-quarters… Read More
Disclaimer: The views discussed in this blog post do not necessarily reflect the views of PRSA, the Volunteer Chapter of PRSA or any other PRSA chapter or sub-group. This discussion is provided as commentary on recent events in the public relations field, in order to facilitate ongoing conversation among PRSA members on the topics of… Read More