Welcome to the PRSA Volunteer Chapter Blog!

Welcome to the PRSA Volunteer Chapter blog. We hope that you find relevant, timely and useful information about professional communications here.

The posts you’ll find here in the coming months will be written by our members — among them, longtime communicators and public relations professionals as well as recent graduates or those transitioning to PR from another field. Our members bring diverse viewpoints and expertise to their jobs, to the Volunteer Chapter and to our community.

The viewpoints of our individual members may not necessarily reflect the views of the Volunteer Chapter, but all of our members — as well as our Chapter — are devoted to openness, honesty and ethical behavior in communications.

If you have questions, drop us a line.

Building relationships takes time

At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in higher ed. If your students, alumni and employees aren’t convinced of your genuine care for… Read More

Power of influencer marketing

Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact, eMarketer predicts more than 86 million Americans will use ad-blocking software in 2017. Nearly three-quarters… Read More

Does PRSA’s Ethical Reproach Cross Partisan Lines? A Discussion with Mary Beth West, APR & Heather Beck, APR

Disclaimer: The views discussed in this blog post do not necessarily reflect the views of PRSA, the Volunteer Chapter of PRSA or any other PRSA chapter or sub-group. This discussion is provided as commentary on recent events in the public relations field, in order to facilitate ongoing conversation among PRSA members on the topics of… Read More