3 Ways to Keep Work Conversations Productive, Appropriate

Tough conversations are a part of everyday life. It’s not easy to talk to an employee about his or her performance, initiate a business break up or even ask for a raise. We don’t like it when people disagree with us. We avoid confrontation. We dread delivering bad news. However, maintaining the status quo often… Read More

Member Spotlight: Scott Brooks

Education: BS in journalism, broadcast news, from West Virginia University Employment: Public Relations Specialist at Tennessee Valley Authority Why did you choose public relations as a career? I worked for 14 years as a broadcast journalist before someone suggested my skills might be useful in public relations. I had never considered that my ability to… Read More

PR Critical for Recruitment/Retention of Women in STEM

In recent months of sexual harassment protests and the resulting #MeToo movement, certain key points often get lost in the mix of controversial media coverage. One key issue that’s often overlooked is the degree to which women can feel – because of long-standing gender imbalances in certain professions – outnumbered, unwelcome or at an automatic disadvantage… Read More

The era of #FakeNews: Correcting the media record

According to a November 2017 Newsweek report, the term “fake news” was declared the official Collins Dictionary Word of the Year for 2017. Citations of the term spiked 365 percent since 2016 when it burst into the public vernacular – replete with hashtag – during the hotly contested presidential campaign and its equally contested aftermath.… Read More

Does your employer perpetuate a gender divide?

Equal work? Then equal pay. It doesn’t seem like too much to ask, but it’s a concept that continues to befuddle far too many management cultures. According to the American Association of University Women report, “The Simple Truth about the Gender Pay Gap,” as of 2015, “women working full-time in the United States typically were paid… Read More

4 ways to stay on the guest list

“Don’t take me off the list!” I can’t tell you how many times I hear folks say that. As anyone in public relations can tell you, our profession plans dozens of events every year for our own firms and for our clients. Every one of these, of course, has a guest list. When people say,… Read More