Building relationships takes time

At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in higher ed. If your students, alumni and employees aren’t convinced of your genuine care for… Read More

Power of influencer marketing

Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact, eMarketer predicts more than 86 million Americans will use ad-blocking software in 2017. Nearly three-quarters… Read More