45th Anniversary Conference


Exciting speakers! Networking! Professional development!

We’re very excited. It’s our birthday, and we’re setting it aside to celebrate with you. Come network with colleagues from across the region and listen to stellar speakers on relevant communications topics.

Join us Tuesday, October 30, at The Venue at Lenoir City!

Announced Speakers

Keynote Speaker:
David Grossman

David Grossman, ABC, APR, Fellow PRSA, CSP, is the noted author of “You Can’t NOT Communicate: Proven Communication Solutions That Power the Fortune 100” and of the new “No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate By Leaps and Bounds.” He is the founder of the award-winning The Grossman Group, whose client roster includes some of the world’s leading companies — CVS Health, Eastman Chemical, Johnson & Johnson, Kimberly-Clark, Lockheed Martin, McDonald’s and Wyndham. Learn emerging and cutting-edge communications practices from an industry expert.



Dr. Heather Cook

Dr. Heather Cook is owner and executive director of People Developer, a firm that finds ways to cultivate the human element of communications through team trainings and one-on-one consultations. Discover three clear-cut strategies to cut through the communications clutter and gain (and regain) audiences.



Robert Berlin

Everyone has to do video marketing these days, right? Robert Berlin, owner of Open Roads Media, brings simplicity and strategy to videography and photography. Learn how to incorporate video into your overall marketing strategy successfully, and how to use video for maximum benefit to your company.




Adam and Amber Ford sitting on a couch
Adam and Amber Ford: The Happy Tudor

Adam and Amber Ford are the husband-and-wife team behind the design and lifestyle blog, The Happy Tudor. The pair live in their 1940 Tudor in Knoxville, which they have been carefully designing since 2016 — and which has been featured in Architectural Digest and on The Everygirl. During the day, Adam works as a band director while Amber works as a Public Health Educator and Registered Dietitian. Read more about them at thehappytudor.com.



Catherine Frymark
Catherine Frymark

Catherine Frymark, Group Senior Vice President of Communications, oversees corporate communications for Discovery, Inc., the global leader in real life entertainment. Learn more about the corporate communications challenges during business transition periods, such as was seen during Discovery’s acquisition of Scripps Networks Interactive.





Events like this would not be possible without our generous sponsors. Thank you!

Platinum Sponsor

Heather Cook - People Developer
Dr. Heather Cook: People Developer

In-Kind Sponsor

GC logo with web and bullet points
Graphic Creations
BarberMcMurry logo
BarberMcMurry Architects

If you’re interested in a sponsorship of the Volunteer Chapter 45th Anniversary Conference, please email hbeck@bma1915.com.