Meetings & Events - Event View
This is the "Event Detail" view, showing all available information for this event.
If the event has passed, click the "Event Report" icon to read a report and view photos that were uploaded.
NIL: It's the Name of the Game
About this event
The college athletics landscape is evolving rapidly, and the forefront of the change is Name, Image and Likeness. College sports is like a tangled web that intertwines and connects to various areas. NIL is the thread that touches everything and dictates the trajectory of the industry moving forward. This presentation breaks down the history of NIL and introduces PR professionals to the power that it has in growing and building brands for athletes in the new era of collegiate sports.
A light breakfasst and beverages will be provided. See below for parking instructions.
Josh Lively is an Assistant Director of Strategic Communications for Tennessee Athletics with five years of full-time experience in the industry. Throughout his time in collegiate athletics, he has worked to promote and tell the stories of numerous Olympians, NBA and WNBA athletes, National Champions, SEC Athletes of the Year, All-Americans and more. Josh also is an adjunct professor in the Tombras School of Advertising & Public Relations, where he teaches a Sports Promotion & Branding course that highlights the role and importance of PR professionals in today's college athletics realm. In 2023, he was named to the College Sports Communicators 30 Under 30 class. He actively serves on multiple committees within the industry and is currently a member of UT's Journalism & Media Alumni Board.
Host Location
Tombras School of Advertising and Public Relations
1345 Circle Park Drive, Knoxville, TN 37996
Building: Communication & Information
Room: Scripps Convergence Lab / Ed Ingle Theater
Location: Floor 4, Room 402G
Scripps Convergence Lab
Parking in Circle Park
Hourly paid parking is available in front of the Communication and Information building on Circle Park Drive at 1345 Circle Park Drive, Knoxville, TN 37996.
All parking is $2 per hour. This is paid when you park via a mobile app.
Visitor Parking
Registration Info
Registration is required before Wednesday, November 6, 2024 at 12:00 PM
Payment In Full In Advance Only
Number of People Who Will Attend
If you are a member, please log in to access additional, potentially lower registration fee options.
Search for your information - enter the following
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
Invalid Quantity
Register Now