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Generative Engine Optimization for PR: A Hands-On Guide to AI Visibility

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About this event



AI-powered platforms like ChatGPT and Bing Copilot are changing the rules of digital visibility. In this practical workshop, you’ll discover how Generative Engine Optimization (GEO) can help your communication content stand out in generative search results. We’ll cover actionable steps for optimizing press releases, thought leadership pieces, and brand messaging so they’re accurately represented by AI tools. Walk away with a clear roadmap for integrating GEO into your communication strategy.

Light breakfast and beverages will be served.

Register by February 17, 2025.

Speaker / Presenter


Joe Stabb, PhD, APR
Assistant Professor of Practice
Tombras School of Advertising and Public Relations
University of Tennessee, Knoxville

Joe Stabb, Ph.D., APR is an assistant professor of practice in the Tombras School of Advertising and Public Relations and an administrative fellow in the College of Communication and Information at the University of Tennessee, Knoxville where he teaches courses in public relations and data analytics. Stabb has worked with clients/companies in a variety of industries to utilize their traditional and digital resources to meet and exceed their revenue goals. He has experience in marketing communications, public relations, fundraising, business management, and leadership development.

Joe is a graduate from Utica University with a bachelor’s degree in public relations, a Master of Science degree from Keuka College in Management, and has a Doctoral degree in Leadership and Policy from Niagara University. Stabb also holds an advanced certificate in international trade and commerce (TE) from the World Trade Center Association, accreditation in public relations (APR) from the Universal Accreditation Board (UAB) and the Public Relations Society of America (PRSA), and an advanced certificate in effective college teaching (ACUE) from the Association of College and University Educators.

Joe also believes in giving back to the community. He currently serves on the board of directors for the Volunteer Chapter of the Public Relations Society of America (PRSA), the Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP), the American Advertising Federation (AAF) chapter in Knoxville, The GIRL Institute, and leads several committees for the Rotary Club of Knoxville. He is also an active member of Shriners International.

In his free time, Joe Stabb stays active with family and friends, enjoys camping and traveling, attending the theater or opera, and cooking at home or eating at local diners.



Burns Printing & Mailing
Tombras School of Advertising & Public Relations
Tennessee Valley Authority
First Horizon Bank

Proud Sponsor of PRSA Volunteer Chapter




Date and Time

Thursday, February 19, 2026, 8:15 AM until 9:30 AM Eastern Time (US & Canada) (UTC-05:00)

Location

Blount Mansion
200 W Hill Ave
Knoxville, TN  37902
USA
8655252375

Category

Education

Registration Info

Registration is required
Payment In Full In Advance Only

Number of People Who Will Attend

Nonmember Guests
$35.00
Students
$15.00
Register Now

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