Home Meetings & EventsWhat Is AI Saying About Your Brand and How Would You Even Know?

Meetings & Events - Event View

Before you get started, check out our knowledge base for instructions

What Is AI Saying About Your Brand and How Would You Even Know?

warning If you are a member, please log in to access member benefits, if available. close

About this event

Large language models are shaping how people discover and evaluate brands, but most communications teams have no visibility into what those models are actually saying. This session breaks down what's changed in LLM brand measurement over the past year and what early-mover monitoring looks like in practice. Annie will share real reporting examples showing how AI platforms characterize member brands today, then walk through practical approaches for measuring and influencing that narrative. Attendees will leave with a clear framework for bringing AI brand monitoring into their existing communications strategy, no technical background required.

Register by Tuesday, October 20 at 5 p.m.

Connect with colleagues while enjoying complimentary light refreshments and beverages.

Speaker / Presenter

Annie Culver
Lead Solutions Consultant

Annie Culver helps some of the world's most recognizable brands understand what people—and increasingly AI—are saying about them.

As a Lead Solutions Consultant at Sprinklr, she partners with Fortune 500 companies and leading organizations including Meta, AT&T, Hasbro, Dollar General, American Express, and Bridgestone to modernize communications through social listening, customer intelligence, and AI. Drawing on more than 15 years of experience spanning broadcast journalism, public relations, product marketing, and enterprise technology, Annie specializes in helping organizations transform digital conversations into strategic action.

A frequent speaker on AI and the future of communications, Annie is known for making emerging technology approachable through practical examples, live demonstrations, and real-world case studies. Her sessions equip communications professionals with the tools they need to protect reputation, build trust, and thrive in an AI-driven world.

Parking

Complimentary parking is available in the Blount Mansion lot. The lot entrance is located on the side street between Blount Mansion (the yellow frame house) and the Craighead-Jackson House (the historic brick building). Follow the drive as it curves behind the mansion to reach the Visitor Center, where all programs will be held.

Additional street parking is available along the side street in front of the Craighead-Jackson House.