Accreditation in Public Relations (APR) is a two-part voluntary credentialing program for communications professionals. It is designed to demonstrate your knowledge of the critical advanced PR and communications skills that deliver value in organizations large and small. Like the lifelong learning programs of a certified public accountant (CPA), a human resources generalist (SPHR) or various therapist modalities, professional credentials amplify your ability to demonstrate competence, experience, and proficiency. The knowledge, skills and abilities learned and tested through the APR journey result in the attainment of the highest level of experience and competence in the profession, differentiating you from other practitioners.