Stacey Smith has over 40 years of experience working with an extensive range of clients from Fortune 50 multinational operations to small not-for-profits. She specializes in assisting organizations communicate effectively with key stakeholder groups to build more strategic & solid relationships that influence organizational success.
A counselor with JJ&W since 1981, Stacey has counseled senior management in government, corporations, schools, universities, hospitals and more on how to communicate in ways that builds long-term relationships with stakeholders.
Applying the full range of behavioral science theory, Stacey’s highest and best skills are most widely sought out for:
Strategic Planning applying behavioral science theories and strategies to building both long- and short-term organizational planning.
Crisis Preparation & Management counsel on a wide range of issues both internally and externally driven.
Organization Development utilizing decades of experience in conflict management, group facilitation, problem solving and training.
Research with expertise in problem analysis, methodology, qualitative data gathering and analysis.
Stacey was co-founder and senior research counsel at Dudley Research, 1984 – 2002, where she designed, administered, and analyzed behavioral research studies for a wide range of clients.
As a co-author of the 7th and 8th Edition of Public Relations Practices, Managerial Case Studies and Problems, (Pearson), she has worked to keep the vision of the earlier authors, Alan Center and Patrick Jackson, front and center for pr students around the world. She is also co-author of "The Public Relations Firm" (Business Expert Press) with Robert Pritchard, for those wanting to learn how to work with public relations firms. Stacey is co-author on the seminal paper “Industry Standards for Measuring Internal Communications” O’Neil, Ewing, Williams & Smith, 2017, and is a chapter contributor to a multiple number of PR texts including “Current Trends and Issues in Internal Communication – Theory and Practice” (Palgrave Macmillan) 2021. Stacey was a frequent contributor to pr reporter, (1981-2003), in its time the most influential international public relations in newsletters in the field.