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Influencing for Impact – A Strategic Approach to Influencer Engagement

About this event



Influence is everywhere. It’s not just #sponcon on Instagram from millennial fashionistas. Influencers are experts, executives, the mom next door, celebrities, athletes, even the stranger (or detractor) with an opinion … their voices and the content they share are constantly impacting the way people take in information, news, fact, and opinion. Chris Potter, Senior Vice President will share FleishmanHillard’ strategic approach to influencer engagement.

Light breakfast and beverages will be served.

Speaker / Presenter


Chris Potter
Senior Vice President
FleishmanHillard

Chris Potter

Chris Potter is a Senior Vice President at FleishmanHillard in Atlanta – sitting on the Global FH Sports Leadership team. Chris oversees the strategic direction of communications programming and initiatives that promote brands and their products, while protecting their corporate reputation. Chris has worked with a variety of clients, including EA SPORTS (FC, Madden NFL, College Football, etc.), L.A. Clippers, Vans, Academy Sports + Outdoors, SAP, Phoenix Suns, Under Armour, Curry Brand, Fortnite, Foot Locker, Chick-fil-a Peach Bowl, Porsche, Atlanta Braves, Arby’s and more. Chris earned his B.S. in Business Administration from The University of Tennessee and MBA from Middle Tennessee State University.



Date and Time

Thursday, June 6, 2024, 8:00 AM until 9:30 AM Eastern Time (US & Canada) (UTC-05:00)

Location

Blount Mansion
http://www.blountmansion.org/
200 W Hill Ave
Knoxville, TN  37902
USA
8655252375

Category

Education

Registration Info

Registration is required
Payment In Full In Advance Only

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