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NIL: It's the Name of the Game

About this event


The college athletics landscape is evolving rapidly, and the forefront of the change is Name, Image and Likeness. College sports is like a tangled web that intertwines and connects to various areas. NIL is the thread that touches everything and dictates the trajectory of the industry moving forward. This presentation breaks down the history of NIL and introduces PR professionals to the power that it has in growing and building brands for athletes in the new era of collegiate sports.

A light breakfasst and beverages will be provided. See below for parking instructions.

Presenter / Speaker


Josh Lively is an Assistant Director of Strategic Communications for Tennessee Athletics with five years of full-time experience in the industry. Throughout his time in collegiate athletics, he has worked to promote and tell the stories of numerous Olympians, NBA and WNBA athletes, National Champions, SEC Athletes of the Year, All-Americans and more. Josh also is an adjunct professor in the Tombras School of Advertising & Public Relations, where he teaches a Sports Promotion & Branding course that highlights the role and importance of PR professionals in today's college athletics realm. In 2023, he was named to the College Sports Communicators 30 Under 30 class. He actively serves on multiple committees within the industry and is currently a member of UT's Journalism & Media Alumni Board.

Location / Parking


Host Location

Tombras School of Advertising and Public Relations
1345 Circle Park Drive, Knoxville, TN 37996

Building: Communication & Information
Room: Scripps Convergence Lab / Ed Ingle Theater
Location: Floor 4, Room 402G

Scripps Convergence Lab
Parking in Circle Park

Hourly paid parking is available in front of the Communication and Information building on Circle Park Drive at 1345 Circle Park Drive, Knoxville, TN 37996.

All parking is $2 per hour. This is paid when you park via a mobile app.

Visitor Parking

Date and Time

Thursday, November 07, 2024, 8:00 AM until 9:30 AM Eastern Time (US & Canada) (UTC-05:00)

Location

Tombras School of Advertising and Public Relations
1345 Circle Park Drive
Knoxville, TN  37996
USA

Category

Education

Registration Info

Registration is required before Wednesday, November 06, 2024 at 12:00 PM
Payment In Full In Advance Only

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