Society rewards companies that do good by doing well, yet with the age of the chaos and misinformation that is 2023, the continued fragmentation of society and growing expectations for companies to speak out on issues, the chances for ethical missteps are greater than ever. Join Mark W. McClennan, APR, Fellow PRSA, a leading voice in the conversation on ethics with his blog, podcast and #1 public relations book Ethical Voices to discuss:
- Best practices for dealing with common, but often overlooked, ethical challenges
- What new ethical challenges are PR professionals likely to encounter and how should they prepare for them?
- What are the ABCs of ethical failures?
5:30 p.m. – Networking & Hors D’oeuvre
6:00 p.m. – Presentation
COM 321 Auditorium
1345 Circle Park Drive, Knoxville, TN 37996
Communication & Information Building
Mark W. McClennan, APR, Fellow PRSA, is a strategic communication executive with 25+ years of experience with technology, fintech, consumer tech and healthcare companies. He is the general manager in C+C in Boston, a purpose-driven firm which was named Creative Agency of the Year by PRovoke Media in 2021. Teams he led have been recognized with more than 50 awards in public relations, including seven Silver Anvils. He was part of the team that received the 2021 Best of Silver Anvil Award for the COVID-19 campaign work with the Washington State Department of Health.
In 2016 he served as the National Chair of PRSA. In 2018 he launched EthicalVoices, an award-winning weekly ethics podcast, and is a frequent keynote speaker and consultant on ethics and social media. He is the author of a new book – Ethical Voices: Practicing Public Relations with Integrity
You will be able to park in Circle Park.