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Influencing for Impact – A Strategic Approach to Influencer Engagement
Influence is everywhere. It’s not just #sponcon on Instagram from millennial fashionistas. Influencers are experts, executives, the mom next door, celebrities, athletes, even the stranger (or detractor) with an opinion … their voices and the content they share are constantly impacting the way people take in information, news, fact, and opinion. Chris Potter, Senior Vice President will share FleishmanHillard’ strategic approach to influencer engagement.
Light breakfast and beverages will be served.
Chris Potter
Senior Vice President
FleishmanHillard
Chris Potter is a Senior Vice President at FleishmanHillard in Atlanta – sitting on the Global FH Sports Leadership team. Chris oversees the strategic direction of communications programming and initiatives that promote brands and their products, while protecting their corporate reputation. Chris has worked with a variety of clients, including EA SPORTS (FC, Madden NFL, College Football, etc.), L.A. Clippers, Vans, Academy Sports + Outdoors, SAP, Phoenix Suns, Under Armour, Curry Brand, Fortnite, Foot Locker, Chick-fil-a Peach Bowl, Porsche, Atlanta Braves, Arby’s and more. Chris earned his B.S. in Business Administration from The University of Tennessee and MBA from Middle Tennessee State University.