Originally published on Knoxnews.com on July 22, 2022. What’s your story? You have one, probably several. And you’re leaving money on the table if you’re not sharing your stories to let others know who your company is and what you… Read More »Tell Your Story, Build Your Brand
In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017.
Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families. But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch… Read More »Watch out for purchase power of ‘millennial dads’
Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space… Read More »Improve your corporate social responsibilty
At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in… Read More »Building relationships takes time
Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact,… Read More »Power of influencer marketing