The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings. Read More
Tag: influence
Podcasts have become the new talk radio
As media continues to mutate, podcasts are emerging as the new talk radio. Well, sort of. Read More
Automotive innovations require stronger communications outreach
In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017. Read More
Watch out for purchase power of ‘millennial dads’
Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families. But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch with their feminine side when it comes to buying stuff. In fact, 80 percent of… Read More
Power of influencer marketing
Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact, eMarketer predicts more than 86 million Americans will use ad-blocking software in 2017. Nearly three-quarters… Read More