Four PR takeaways from University of Tennessee Vols’ misfire hire of Greg #SchiaNO

The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings. Read More

Power of influencer marketing

Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact, eMarketer predicts more than 86 million Americans will use ad-blocking software in 2017. Nearly three-quarters… Read More