The Most Trusted Brands of 2022
Morning Consult examined brand trust across industries globally for 2022.
public relations
Barriers for Black Americans in the Digital Divide
McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review of works from 2020-2022 was conducted in 2022.
IPR Measurement Commission Roundtable: Measuring Earned Media
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
The Role of Alternative Social Media in the News and Information Environment
Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites.
Tell Your Story, Build Your Brand
Originally published on Knoxnews.com on July 22, 2022. What’s your story? You have one, probably several. And you’re leaving money on the table if you’re not sharing your stories to let others know who your company is and what you… Read More »Tell Your Story, Build Your Brand
Event Recap: Truth or Dare! Ethics of truth telling in a crisis
Travis Parman, APR, chief communications officer at AppHarvest, returned to his alma mater to speak on the ethics of truth telling in a crisis. With experiences in various international positions, Parman is well versed on handling any scandal with ethics… Read More »Event Recap: Truth or Dare! Ethics of truth telling in a crisis
Recap: Effective Strategies for Handling a Crisis
On Wednesday, Sept. 14, at the Rothchild Catering & Event Center, PRSA Volunteer Chapter and the American Marketing Association held a panel on Effective Strategies for Handling a Crisis. Dylan Jones, BA., Gail E. Rymer, BS., and Mary Ellen Miller,… Read More »Recap: Effective Strategies for Handling a Crisis
Ethics in Journalism and Public Relations: It’s Personal
“Journalism is printing what someone else does not want printed (or published); everything else is Public Relations.” – Attributed to George Orwell That quote by author George Orwell has been making the rounds on the internet and social media for… Read More »Ethics in Journalism and Public Relations: It’s Personal
Four PR takeaways from University of Tennessee Vols’ misfire hire of Greg #SchiaNO
The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings.