Four PR takeaways from University of Tennessee Vols’ misfire hire of Greg #SchiaNO

The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings. Read More

Does your employer perpetuate a gender divide?

Equal work? Then equal pay. It doesn’t seem like too much to ask, but it’s a concept that continues to befuddle far too many management cultures. According to the American Association of University Women report, “The Simple Truth about the Gender Pay Gap,” as of 2015, “women working full-time in the United States typically were paid… Read More

4 ways to stay on the guest list

“Don’t take me off the list!” I can’t tell you how many times I hear folks say that. As anyone in public relations can tell you, our profession plans dozens of events every year for our own firms and for our clients. Every one of these, of course, has a guest list. When people say,… Read More

April Is APR Month – Do you know what that means?

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is a credential earned by public relations practitioners who commit to the profession through ethical practices… Read More

Building relationships takes time

At its core, public relations is about relationships. Specifically, it’s about building good relationships. Public relations is about building and strengthening relationships with customers, employees, stakeholders, supporters and even rivals. Relationships are especially important in service industries like education, especially in higher ed. If your students, alumni and employees aren’t convinced of your genuine care for… Read More