Improve your corporate social responsibilty

Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be… Read More

April Is APR Month – Do you know what that means?

April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is a credential earned by public relations practitioners who commit to the profession through ethical practices… Read More