Watch out for purchase power of ‘millennial dads’

Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families. But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch with their feminine side when it comes to buying stuff. In fact, 80 percent of… Read More

Improve your corporate social responsibilty

Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space often require multifaceted answers that may include corporate social responsibility programs. Does CSR have to be… Read More