Travis Parman, APR, chief communications officer at AppHarvest, returned to his alma mater to speak on the ethics of truth telling in a crisis. With experiences in various international positions, Parman is well versed on handling any scandal with ethics… Read More »Event Recap: Truth or Dare! Ethics of truth telling in a crisis
On Wednesday, Sept. 14, at the Rothchild Catering & Event Center, PRSA Volunteer Chapter and the American Marketing Association held a panel on Effective Strategies for Handling a Crisis. Dylan Jones, BA., Gail E. Rymer, BS., and Mary Ellen Miller,… Read More »Recap: Effective Strategies for Handling a Crisis
The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings.
Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?” Tough questions in a crowded space… Read More »Improve your corporate social responsibilty
Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising. In fact,… Read More »Power of influencer marketing