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The Role of Alternative Social Media in the News and Information Environment

This summary is provided by the IPR Digital Media Research Center

Pew Research Center examined Americans’ use of alternative social media sites — BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social — and the type of content on the sites.

A multi-method research approach was used, including a survey of 10,188 U.S. adults on May 16-22, 2022 and content analyses of 1,400 accounts and 500,000+ posts on the sites in June 2022.

Key findings include:

• 6% of respondents said they “regularly get news” from at least one of the seven sites studied.
• 65% of alternative social media news consumers said they “have found a community” of people that share their views.
• 26% of prominent alternative social media accounts appeal to right-leaning/Trump supporting views.
• 21% appeal to patriotism/pro-America views.
• 21% appeal to religious identity views.
• Most of the alternative social media sites in the study moderate their content to some extent.
• Six of the seven sites studied have moderated content.
• Two of the seven sites studied have group or channel administrators that can moderate content.

Learn how Americans use alternative social media sites

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