Conventional marketing wisdom has long said that females hold the purse strings and wield the purchasing power on behalf of their families.
But there’s a new breed of men called “millennial dads,” and they’re not afraid to get in touch with their feminine side when it comes to buying stuff.
In fact, 80 percent of millennial dads claim primary or shared grocery-shopping responsibilities compared to 45 percent of all dads, according to Ad Age.
Laura Mansfield, APR, is executive vice president of Fletcher Marketing PR. Contact her at email@example.com. Follow her on Twitter at @yoginigangsta.