The Incredible Brew Story
Roskop shares an unlikely story about following one’s passion, and investing in local brewery relations. Incredible true stories, such as these, show the value of creating honest and valuable relations.
communication
Meet Dr. María De Moya
María De Moya steps up to Tombras School of Advertising & Public Relations DE&I professorship position. With over 20 years of public relations experience, the University of Tennessee, Knoxville has a strong diversity, equity, and inclusivity leader.
Event Recap: Training Your Ethical Mind
Mark W. McClennan APR visits the University of Tennessee, Knoxville to speak on the importance of training your ethical mind.
Barbara Gardner Proctor (1932-2018)
Proctor’s success as the first Black woman to create her own advertising agency continues to be exclusionary.
Resolutions: Getting Back in PR Shape
If you are experiencing that feeling with public relations, here are steps that may help you get back into PR shape – and tactics to maintain good PR health throughout the year.
IPR Measurement Commission Roundtable: Measuring Earned Media
Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
Tell Your Story, Build Your Brand
Originally published on Knoxnews.com on July 22, 2022. What’s your story? You have one, probably several. And you’re leaving money on the table if you’re not sharing your stories to let others know who your company is and what you… Read More »Tell Your Story, Build Your Brand
Event Recap: Truth or Dare! Ethics of truth telling in a crisis
Travis Parman, APR, chief communications officer at AppHarvest, returned to his alma mater to speak on the ethics of truth telling in a crisis. With experiences in various international positions, Parman is well versed on handling any scandal with ethics… Read More »Event Recap: Truth or Dare! Ethics of truth telling in a crisis