communication
Tell Your Story, Build Your Brand
Originally published on Knoxnews.com on July 22, 2022. What’s your story? You have one, probably several. And you’re leaving money on the table if you’re not sharing your stories to let others know who your company is and what you… Read More »Tell Your Story, Build Your Brand
Event Recap: Truth or Dare! Ethics of truth telling in a crisis
Travis Parman, APR, chief communications officer at AppHarvest, returned to his alma mater to speak on the ethics of truth telling in a crisis. With experiences in various international positions, Parman is well versed on handling any scandal with ethics… Read More »Event Recap: Truth or Dare! Ethics of truth telling in a crisis
Recap: Effective Strategies for Handling a Crisis
On Wednesday, Sept. 14, at the Rothchild Catering & Event Center, PRSA Volunteer Chapter and the American Marketing Association held a panel on Effective Strategies for Handling a Crisis. Dylan Jones, BA., Gail E. Rymer, BS., and Mary Ellen Miller,… Read More »Recap: Effective Strategies for Handling a Crisis
Four PR takeaways from University of Tennessee Vols’ misfire hire of Greg #SchiaNO
The recent Rocky Top Revolution is proof positive that social media ignites online fury and stokes offline uprisings.
Automotive innovations require stronger communications outreach
In the last several years, the transportation industry has rolled out technological advancements at an unprecedented rate. Instead of slowing down, industry analysts expect much more to come in the near future, especially from automated vehicle technology. The way we move from place to place 20 years from now may look very different from how we commute in 2017.
April Is APR Month – Do you know what that means?
April is APR Month — but APR Month has nothing to do with Annual Percentage Rates. A second, less recognized, definition for APR is Accreditation in Public Relations. In the world of communication professionals, Accreditation in Public Relations (APR) is… Read More »April Is APR Month – Do you know what that means?